2023 Jan, 06
EX Sports CEO Toli Makris had the chance to share his vision for the future of boxing when he spoke about the digital transformation of sport at the IBA’s 3rd Global Boxing Forum in Abu Dhabi on December 10.
As CEO of both EX Sports and EX Interactive Ventures as well as a number of other boxing and combat sport-related companies, Makris boasts a wealth of knowledge about the inner workings of the combat sport industry, while his success in a variety of sport-related digital ventures over recent years is testament to the effectiveness of his vision for the future of sport in general and combat sports in particular.
Held from December 9 to 11 in the UAE city of Abu Dhabi, the IBA’s 3rd Global Boxing Forum sought to build on the success of the previous forums in Sochi in 2018 and in Ekaterinburg in 2019. Attended by a number of Olympic and World champions, as well as other legends and pioneers of the sport, the Global Boxing Forum provides a platform on which members of the international boxing movement can exchange ideas, learn from the best practices in the sports industry and create new connections.
With the aim of steering the future direction of boxing, the Global Boxing Forum provides guests with the opportunity to participate in seminars, round tables, and master classes together with inspirational experts, world boxing stars, and top officials of leading international organizations.
One of the most productive activities at the 3rd Global Boxing Forum was The Future Is Here – Boxing Esports and Digital Transformations, a panel session on the future of boxing. Moderated by TV presenter and experienced event host Angela Barnes, the panel of distinguished industry experts discussed the changing landscape of sport and the increasing merger between physical sport and digital activity.
Drawing on recent successes he has overseen, EX Sports CEO, Toli Makris, highlighted how the digitization of sport not only opens up new revenue streams for athletes, especially those trying to make a start in their sports, but also facilitates fan engagement by creating a new level of interaction between fans and athletes.