EX Sports and PEAK Fighting Championship Launch Digital Fan Engagement Partnership Ahead of Dallas Fight Night
2026 Jul, 17 Abu Dhabi, UAE / Dallas, Texas
Abu Dhabi, UAE / Dallas, Texas – July 2026 — EX Sports has announced a strategic partnership with PEAK Fighting Championship (PFC) to launch a new digital fan engagement ecosystem that combines official digital collectibles, interactive gaming, and innovative broadcast experiences for combat sports fans.
The partnership will debut at PFC’s upcoming event in Dallas, Texas on July 18, marking the first live implementation of a scalable digital model designed to help promoters and athletes generate new revenue before, during, and after fight night.
As part of the launch, every athlete competing on the PFC fight card will receive an official collection of limited digital collectibles available exclusively through the EX Sports platform. Fans will be able to purchase collectibles that unlock exclusive content, behind-the-scenes access, community experiences, and future rewards while directly supporting the fighters they follow.
Under the commercial partnership, EX Sports will receive 10% of collectible sales, while 90% will be allocated to PFC, allowing the promotion to distribute the majority of proceeds directly to participating athletes. This creates an entirely new revenue stream that begins before fighters even enter the cage.
Beyond collectibles, the partnership introduces additional digital engagement layers designed to extend fan interaction throughout the event.
Where international media rights are available, EX Sports will explore distributing the event through the EX Sports platform. Within the United States, where broadcast rights are already licensed, the companies are developing a creator-led companion viewing experience featuring live commentary, fan interaction, and community engagement around the event.
Fans will also be invited to download the EX Sports app to compete in skill-based mini games throughout fight week and on event day. Revenue generated from these games will be shared equally between EX Sports and PFC, creating recurring digital revenue beyond traditional ticket sales and sponsorships.
“This partnership demonstrates how sports organizations can build sustainable digital businesses around their events rather than relying solely on traditional revenue streams,” said Toli Makris, Founder and CEO of EX Sports. “By combining collectibles, interactive gaming, creator-driven content and fan engagement into one platform, we’re creating a model that helps promoters increase revenue while giving athletes new opportunities to monetize their audiences and rewarding fans with a far more immersive experience.”
The Dallas event represents the first proof of concept for a long-term collaboration between EX Sports and PFC. Following the launch, both organizations intend to evaluate expanding the model across future PFC events and additional combat sports promotions globally.
The partnership aligns with EX Sports’ broader vision of becoming the underlying fan engagement platform for sports organizations by combining digital collectibles, streaming, creator ecosystems, interactive gaming, and loyalty experiences into a single scalable infrastructure.
The official PFC digital collectibles will become available on the EX Sports platform ahead of fight night, with coordinated marketing launching throughout fight week leading into the July 18 event.
About PEAK Fighting Championship
PEAK Fighting Championship is a Texas-based mixed martial arts promotion showcasing emerging and established fighters while delivering premium live combat sports entertainment to fans across the United States.