EX SPORTS AND FIGHT MUSIC SHOW (FMS) EXPAND STREAMING PARTNERSHIP TO DELIVER NEXT-GEN FAN EXPERIENCE ON MAY 17TH

2025 May, 16     Abu Dhabi, UAE

EX SPORTS AND FIGHT MUSIC SHOW (FMS) EXPAND STREAMING PARTNERSHIP TO DELIVER NEXT-GEN FAN EXPERIENCE ON MAY 17TH

Abu Dhabi, UAE / São Paulo, Brazil

Following a successful collaboration in October that saw over 10,000 pay-per-view buys, EX Sports and Fight Music Show (FMS) — Brazil’s biggest fight entertainment platform — are proud to announce an expanded partnership for the upcoming FMS event on May 17th.

EX Sports initially partnered with FMS as the exclusive global streaming partner for the October event, delivering a seamless live broadcast to a global audience and proving the capabilities of its robust OTT platform. The success of that event laid the foundation for a deeper relationship, built on trust and innovation.

Now, this partnership is evolving beyond streaming. For the first time, FMS will fully integrate the core features of the EX Sports app, bringing fans closer to the action than ever before.

Key Features for the May 17th Event:

1. Fan Investment in Athletes through NFTs
   Fans will be able to invest in their favorite fighters by purchasing fractional NFTs linked to the athlete’s performance. These digital assets are tied to a portion of the prize money, creating a new model of fan engagement and ownership – a Web3-first in combat sports.
2. Live Prediction Game Launch
   The event will also mark the official launch of EX Sports’ live prediction game, where fans can make real-time predictions on fight outcomes and key moments. Prizes will include EXS tokens, VIP experiences, merchandise, and exclusive event access.

With this new level of integration, EX Sports and FMS aim to redefine the fan experience in combat sports – combining the thrill of live fights with gamified digital ownership and real-time interactivity.

“The success of the October event showed what’s possible,” said Toli Makris, CEO at EX Sports. “Now, we’re using that momentum to unlock the full potential of the EX Sports platform for FMS fans across the world.”

“We see this partnership as the future of fan engagement in fight sports,” added Mama Britto, President at FMS. “It’s not just about watching anymore – it’s about participating.”

As both brands continue to innovate and grow, this collaboration is a testament to their shared vision: empowering fans, supporting athletes, and transforming the way the world experiences combat sports.

About EX Sports
EX Sports is a global fan engagement and sportainment platform that bridges traditional sports with blockchain, gamification, and community ownership. With a growing presence in Saudi Arabia, Brazil, and beyond, EX Sports is revolutionizing how fans interact with the sports they love.

About Fight Music Show (FMS)
FMS is Brazil’s premier fight entertainment brand, known for its dynamic mix of high-level combat sports, celebrity matchups, and cultural programming. With a growing international audience, FMS continues to lead the evolution of fight night entertainment.