EX Sports: Elevating Niche Sports Through Innovative Technology

2024 Jan, 24     Abu Dhabi, UAE


Founded in 2019, EX Sports has rapidly evolved into a key player in the niche sports sector, leveraging technology to enhance fan engagement and athlete support.

Established as a subsidiary of EX Interactive Ventures, a company with two decades of experience in sports and Muay Thai promotions, EX Sports benefits from its parent company's rich history and expertise.



EX Sports initially launched as a non-blockchain app aimed at revolutionizing fan engagement in niche sports. Recognizing the potential of blockchain technology, the company later transitioned to the BNB Chain, transforming its platform to better serve its community through enhanced security and authenticity.

At the heart of EX Sports is the vision of its CEO and Co-Founder, Toli Makris. With his extensive background as a Muay Thai fight promoter, Makris brings invaluable insights into the specific challenges and opportunities within niche sports. His leadership has been instrumental in guiding EX Sports to focus on meaningful connections and efficient engagement between fans and athletes.

The All-In-One Sports Experience: EX Sports App
The company's multifaceted app stands as a testament to this vision. Designed to be an all-encompassing hub for sports enthusiasts, it requires users to create a free account to unlock a world of features. The app integrates a proprietary blockchain wallet to facilitate participation in web3 games and houses a Digital Collectables Marketplace. This marketplace not only showcases a diverse range of athlete collectibles but also significantly contributes to the athletes' and federations' welfare by sharing revenue from sales.

Seamlessly Integrating Physical Sports and Web3 Realms
EX Sports further bridges the gap between the physical and digital worlds through initiatives like the Urbanball Fight Season 1 Tournament. This innovative event took street football to various countries, drawing thousands of fans and showcasing incredible talent. The tournament exemplified EX Sports' integrated approach, merging physical sports with digital experiences. Athletes who progressed to later rounds were flown to Dubai for super finals, their performances leading to the creation of digital collectibles airdropped through Binance NFT. These athletes also gained exposure as in-game characters in the Urbanball mobile game, enhancing their profiles and opening new revenue streams.

Revolutionizing Fan Engagement: The Digital Collectables Marketplace
In its digital collectables marketplace, EX Sports employs non-fungible token technology to craft unique digital assets. This method ensures each collectible's authenticity, establishing them as exclusive and irreplicable items. The application of this technology in the marketplace marks a significant stride forward, especially in providing financial benefits to athletes, including those from economically challenged backgrounds. Athletes gain a substantial portion of the revenue from the sale of these collectibles, creating a vital source of income that supports both their professional and personal lives.

The marketplace also serves as a dynamic platform that extends beyond mere sales of collectibles. It integrates these digital assets with EX Sports’ web3 games, offering a layered and interactive experience. Owning specific collectibles might unlock unique features or grant access to exclusive in-game content, thus enhancing the gaming experience for the user. This integration reflects EX Sports' dedication to offering an engaging and innovative fan experience, seamlessly merging the allure of digital collectibles with the fervor of sports fandom.



Meaningful Livestreaming: The EX Sports Experience
A key feature of the EX Sports app is its livestreaming capability, which notably included the exclusive broadcast of the World Tennis League (WTL) in 2022. This prestigious tournament featured top tennis players like Novak Djokovic and Aryna Sabalenka and was accessible to anyone who purchased a digital collectible, illustrating the unique interplay between digital assets and live sports access. Additionally, EX Sports distributed a prize pool of $2500 in USDT per match to the digital collectible holders of the winning tennis player, further integrating fan engagement with real-time sports events. This capability underscores EX Sports' commitment to providing a diverse range of live sports events, reinforcing its position as a premier destination for sports content.

Web3 Gaming Unleashed: Bridging Sports and Virtual Play
EX Sports stands out in the web3 gaming landscape with its innovative titles, Urbanball and Al Hejin. These games reflect a deep understanding and respect for the unique qualities of their respective sports. Urbanball, as the world's first street football play-and-earn mobile game, offers varied gameplay modes that authentically capture the dynamic and skillful nature of street football. Players can engage in the fast-paced Trickshot mode, experience the rhythmic challenge of Freestyle, or strategize in the 1vs1 matches, each mode delivering a distinct street football experience.

Al Hejin, pioneering in the realm of camel racing games, brings this niche sport to a wide audience through a simulation-based gaming environment. It features regular tournaments that foster a competitive and communal spirit among players. The game's staking pool feature and substantial prize pools add layers of excitement and involvement, deepening the player's connection to the world of camel racing.



These titles exemplify EX Sports' dedication to creating gaming experiences that go beyond the traditional, allowing fans to engage actively with the sports. By utilizing web3 technology, EX Sports offers a platform where fans can immerse themselves in the sports culture, transforming their role from passive spectators to engaged participants. This strategic use of digital technology showcases EX Sports' commitment to enhancing the fan experience and broadening the appeal and understanding of niche sports.

A Message from the Founder
“Underpinning all of EX Sports' offerings is our commitment to using technology as a force for good in sports. By focusing on enhancing fan engagement and supporting athletes, we see ourselves as a sports-centric organization that skillfully employs technology to enrich the world of niche sports. This approach ensures that technology serves as a means to connect, empower, and transform the sports community.” - Toli Makris

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